Course curriculum

  • 1

    Introduction

    • Introduction to Fast Growth ECommerce Course 02: Digital Marketing Essentials to Super-Charge Revenues

  • 2

    STEP 1: Search Engine Optimisation

    • What is Search Engine Optimisation and how does it differ from Google Ads?

    • Keyword Research

    • How to use Google's Keyword Planner Tool

    • Keyword Optimisation

    • Keyword Usage

    • Meta Descriptions

    • Keywords in the URL

    • Link Building

    • ALT TAGS

    • Social Media

    • SEO Tools

    • Blogs

    • SEO Summary

  • 3

    STEP 2: Digital Marketing

    • Introduction to Digital Marketing

    • Digital Marketing on Facebook: Understanding the interface

    • Setting up a Facebook Pixel pt 1: Connecting with a Shopify website

    • Setting up a Facebook Pixel pt 2: Checking your Facebook Pixel is working

    • Facebook Audiences - how to set-up targeted audiences for your ads

    • Setting up Facebook Lookalike Audiences

    • Setting up Facebook Custom Audiences

    • Facebook Ads

    • Instagram

    • Google Ads

    • Analytics and summary

    • Instant Results

  • 4

    STEP 3: Electronic Direct Mail (EDMs)

    • Electronic Direct Marketing - Introduction

    • Industry Averages for EDMs