Master the Shopper Experience to build your retail business
Grow your retail business by mastering the 3 key steps that build a great shopper experience to delight your customers.
So, what is "the retail trifecta"
The "retail trifecta" part 1 - Great store layouts
The "retail trifecta" part 2 - people make a difference
The "retail trifecta" part 3 - technology, point-of-sale and back-office systems
Introducing the twenty steps to achieving the "retail trifecta"
So, what are the three key ingredients to achieving a great shopper experience?
Step 1 - Curate then display
FREE PREVIEWStep 2 - Find me! Location, location, location - but what will work for you?
Step 3 - Awareness and currency
So, let's test your awareness...
Step 4 - Sidewalk interruption
Step 5 - From window to walk in
Step 6 - The Decompression Zone
Step 7 - Sightlines and airspace
Step 8 - Front to back and round and round
Step 9 - Care for your two-legged dogs!
Step 10 - Omnichannel bridge: instore and online
Test your learning - developing passionate and knowledgeable associates
Step 3 - Product and sales knowledge training
Step 4 - Incentives and recognition
Step 5 - "Y'all come back soon, y'hear!"
Step 1 - Point-of-sale systems and how they can enhance the shopper experience
Step 2 - Back-office & inventory systems. Don't damage a great shopper experience.
Step 3 - Seamless retail and online
Step 4 - Shopper recognition and loyalty
Step 5 - Your online store and why it's essential
Understanding what makes a "Good" retail experience
How to "Shop Like a Shopper" - tips from the professional!
Your guide to walking a store as a "shopper"
The Retail Trifecta Checklist and Scorecard
Congrats! Here's what's next...
More resources for you
Before you go...