Course curriculum

  • 2

    On overview of the retail trifecta and how to use it to create the perfect store.

    • So, what is "the retail trifecta"

    • The "retail trifecta" part 1 - Great store layouts

    • The "retail trifecta" part 2 - people make a difference

    • The "retail trifecta" part 3 - technology, point-of-sale and back-office systems

    • Introducing the twenty steps to achieving the "retail trifecta"

    • So, what are the three key ingredients to achieving a great shopper experience?

  • 3

    The Ten Steps to the Perfect Store Format

    • Step 1 - Curate then display

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    • Step 2 - Find me! Location, location, location - but what will work for you?

    • Step 3 - Awareness and currency

    • So, let's test your awareness...

    • Step 4 - Sidewalk interruption

    • Step 5 - From window to walk in

    • Step 6 - The Decompression Zone

    • Step 7 - Sightlines and airspace

    • Step 8 - Front to back and round and round

    • Step 9 - Care for your two-legged dogs!

    • Step 10 - Omnichannel bridge: instore and online

  • 4

    The Retail Trifecta Part Two - the five steps to great associates/store staff

    • Test your learning - developing passionate and knowledgeable associates

    • Step 3 - Product and sales knowledge training

    • Step 4 - Incentives and recognition

    • Step 5 - "Y'all come back soon, y'hear!"

  • 5

    The Retail Trifecta Part 3 - the five steps to harnessing retail technology

    • Step 1 - Point-of-sale systems and how they can enhance the shopper experience

    • Step 2 - Back-office & inventory systems. Don't damage a great shopper experience.

    • Step 3 - Seamless retail and online

    • Step 4 - Shopper recognition and loyalty

    • Step 5 - Your online store and why it's essential

  • 6

    Next steps

    • Understanding what makes a "Good" retail experience

    • How to "Shop Like a Shopper" - tips from the professional!

    • Your guide to walking a store as a "shopper"

    • The Retail Trifecta Checklist and Scorecard

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...