Course curriculum

  • 1

    Part 1 - Understanding the importance of the shopper experience to online retail

    • An Introduction to the Online Shopper Experience

    • Emotional Connection

    • Emotional connection quiz

    • The Retail Trifecta

    • Retail Trifecta quiz

    • What Shoppers Want

    • What are the four things that shoppers want?

    • Next Section: Shopper First

  • 2

    Part 2 - Putting the Shopper First: The 12 Essentials

    • Shopper First: the 12 essentials to get right

    • 01 Feel and Values

    • 02 Layout

    • 03 Stock levels

    • 04 Images

    • 05 Video

    • 06 Baskets & Carts

    • 07 Payment Partners

    • 08 Use of Packaging

    • 09 Use of Freight

    • 10 Value Density

    • 11 Communication with Shoppers

    • 12 Impulse Purchases

  • 3

    Closer Looks

    • Closer Look: Feel and Values

    • Closer Look - Layout

    • Closer Look - Toys R Us

    • Closer Look - Video

    • Closer Look - Ease of transaction

    • Closer Look - Use of Packaging

    • Closer Look - Value Density

    • Closer Look - Text Messages

    • Closer Look - Impulse purchases

  • 4

    Challenges

    • Your Challenge - Shopper Wants

    • Challenge - Feel

    • Challenge - Video

    • Challenge - Payment Options

    • Intro to next section: Mobile First

  • 5

    Part 4 - Mobile First

    • Mobile First

    • Closer Look: Mobile First - Hobby Warehouse

    • Mobile First: Your Challenge

    • Mobile First Quiz

  • 6

    Part 4 - Reaching Your Shopper

    • Leveraging social media

    • Leveraging the Marketplaces

    • Closer Look - Social

    • Closer Look - The Marketplaces