Course curriculum

  • 1

    Part 1 - Understanding the importance of the shopper experience to online retail

  • 2

    Part 2 - Putting the Shopper First: The 12 Essentials

    • Shopper First: the 12 essentials to get right

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    • Putting the Shopper First - Essential 01: Feel and Values

    • Putting the Shopper First - Essentials 02: Layout

    • Putting the Shopper First - Essentials 03: Stock levels

    • Putting the Shopper First - Essentials 04: Images

    • Putting the Shopper First - Essentials 05: Video

    • Putting the Shopper First - Essentials 06: Baskets & Carts

    • Putting the Shopper First - Essentials 07: Payment Partners

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    • Putting the Shopper First - Essentials 08: Use of Packaging

    • Putting the Shopper First - Essentials 09: Use of Freight

    • Putting the Shopper First - Essentials 10: Value Density

    • Putting the Shopper First - Essentials 11: Communication with Shoppers

    • Putting the Shopper First - Essentials 12: Impulse Purchases

  • 3

    Closer Looks

    • Closer Look: Feel and Values

    • Closer Look - Layout

    • Closer Look - Video

    • Closer Look - Ease of transaction

    • Closer Look - Use of Packaging

    • Closer Look - Value Density

    • Closer Look - Text Messages

    • Closer Look - Impulse purchases

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  • 4

    Challenges

    • Your Challenge #1: Shopper Wants

    • Your Challenge #2: Feel

    • Your Challenge #3: Video

    • Your Challenge #4: Payment Options

    • Intro to next section: Mobile First

  • 5

    Part 3 - Mobile First

    • Why it's so important to put MOBILE first

    • Closer Look: Mobile First

    • Closer Look: Mobile First - Hobby Warehouse

  • 6

    Part 4 - Reaching Your Shopper

    • Leveraging social media

    • Embracing the Marketplaces

    • How a Shopify retailer provides a better shopper experience than many of the major online retailers.

    • Closer Look - Social Media

    • Closer Look - The Marketplaces

    • Raising Awareness & Engagement

    • Digital Marketing Expert, Miranda Bond’s Five-Pointed Star Strategy to raise awareness of your online business - part 1

    • Digital Marketing Expert, Miranda Bond’s Five-Pointed Star Strategy to raise awareness of your online business - part 2

  • 7

    How to Continue Mastering the Shopper Experience

    • Conclusion and Next Steps

    • Before you go...

    • Next steps...